Branding

HYUNDAI

Hyundai Corporation has entered the field of security solution by developing and manufacturing security systems, including security cameras and digital video recorders. Hyundai seeks to create a climate of trust by contributing to the safety and security of people and transport in all countries around the world.

Type of project

Sub-brand design

Scope

Professional

Year

2016

The Korean manufacturer’s constant innovation demanded the creation of different camera ranges according to their value-added features compared to the competition.

Three different logos were created for HYUNDAI. Firstly, the NEXTGEN sub-brand, which refers to the brand’s second-generation cameras. Secondly, the Ai Sense camera range, whose added value is the use of Artificial Intelligence in image processing. And finally for full-colour and low-light cameras, the Color View range.

Artificial Intelligence Range

David Marín; diseño gráfico; imagen corporativa; logotipo; HYUNDAI Color View; Barcelona

Full Colour Range