Branding

By Demes Group

By Demes Group is a distributor of electronic security equipment with more than 30 years of experience and a presence in Europe, Africa and the Middle East. Its growing expansion and its incursion into markets with high technological value required an overhaul of its outdated image to bring it into line with the times.

Type of project

Brand and corporate image redesign

Scope

Professional

Year

2008 – Current

Branding

By Demes Group

By Demes Group is a distributor of electronic security equipment with more than 30 years of experience and a presence in Europe, Africa and the Middle East. Its growing expansion and its incursion into markets with high technological value required an overhaul of its outdated image to bring it into line with the times.

Type of project

Brand and corporate image redesign

Scope

Professional

Year

2008 – Presente

Before

By Demes después

After

Starting with an outdated and out-of-date logo, the company’s visual identity was redesigned. The By Demes brand is configured through the combination of an isologotype (or isologotype) and a logotype, both based on the modified Microgramma typeface, a robust, dry stick typeface that enhances the values of security, innovation, technology and modernity that we want to associate with the brand.

Typeface Microgramma D Bold Extended

Isologo construction

Construcción del logotipo

Logo construction

Área segura del logotipo

Safe area

In addition, the company’s continued expansion made it essential to design variations in application according to the context and location of its activity.

By Demes Portugal

Delegation of Portugal

By Demes Italia

Delegation of Italy

By Demes Ireland

Delegation of Ireland

By Demes France

Delegation of France

By Demes Benelux

Benelux market (Belgium, Netherlands and Luxembourg)

By Demes Iberia

Iberia market (Spain and Portugal)

The company image applied to corporate stationery includes envelopes, cards, invoices, folders, letters and other artefacts as a vehicle for transmitting the values and image of the entire brand. It also includes other merchandising elements, especially for delivery at trade fair events, such as bags, pens, folders or tool kits.

Trade fair bag

Stationery set